Persuasion

4 books

Study of how communication influences attitudes, beliefs, and behaviors. Examines persuasive techniques, psychological principles, and ethical dimensions.

Goals

To understand theories of persuasion and influence. To analyze persuasive strategies in communication. To examine psychological bases of attitude change. To develop critical awareness of persuasive appeals and techniques.

Books

  • Cover of Rhetoric

    Rhetoric

    Aristotle, 2012

  • Cover of Pre-Suasion

    Pre-Suasion

    Robert Cialdini, 2016

  • Cover of Influence, New and Expanded

    Influence, New and Expanded

    Robert B. Cialdini, PhD, 2021

  • Cover of How Minds Change

    How Minds Change

    David McRaney, 2022

The curriculum is published by Integer School LLC under CC BY-SA 4.0. You may share and adapt it, with credit. No one pays us to include a book, and we earn nothing if you buy one.