Marketing

1 book

Study of Marketing within Business & Management. Explores core concepts, methods, historical development, and contemporary applications.

Goals

Understand foundational concepts in Marketing. Analyze key evidence and arguments, compare major approaches, and apply ideas to practical and interdisciplinary problems.

Books

  • Cover of Contagious

    Contagious

    Jonah Berger, 2013

The curriculum is published by Integer School LLC under CC BY-SA 4.0. You may share and adapt it, with credit. No one pays us to include a book, and we earn nothing if you buy one.