Behavioral Economics

2 books

Study of psychological, cognitive, and emotional factors in economic decisions. Examines deviations from rational choice and behavioral patterns.

Goals

To understand behavioral influences on economic decisions. To analyze biases, heuristics, and bounded rationality. To examine implications for markets and policy. To apply behavioral insights to economic phenomena.

Books

  • Cover of Scarcity

    Scarcity

    Sendhil Mullainathan, Eldar Shafir, 2013

  • Cover of Predictably Irrational, Revised and Expanded Edition

    Predictably Irrational, Revised and Expanded Edition

    Dan Ariely, 2016

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